Publications

Online Marketing Publications for the Industrial Marketer

Nothing has changed more dramatcially than your industrial buyer’s behavior. Savvy industrial marketers, instinctively, know their buyer now goes to Google first. An online search is now the first step in the, now shortened, classic industrial buy cycle.

If your brand is not there to greet them, your company is losing big time. The valuable publications below, developed from my15 years expericence helping industrial marketers naviagate the web, can help your marketing department change course to sale with the wind, rather than against.

Using the concepts outlined below, your industrail company CAN create, a sustainable, lead generation machine.

A Branding Road Map for Industrial Marketers

Learn why industrial branding is so critical in the age of Google.

Beat your competitor’s by telling your unique, industrial, story. Plus, learn the four cornerstones for industrial branding.

The Essential Guide to Industrial Marketing

The Essential Guide to Industrial Marketing…The Inbound Way

Inbound, or content marketing, has it’s own advantages. However, for the industrial marketer, the real power accrues when you combine your traditional channels that still work with your digital channels.

A Beginner's Guide to Industrial Content Marketing

A Beginner’s Guide to Industrial Content Marketing

Heard the buzz about content marketing? Not sure if it is something you need to do? Dig deeper & find the real benefits for the industrial marketer

What's your industrial brand worth...in the Age of Google?

What’s your industrial brand worth…in the Age of Google?

Tom Repp creates a Cliff Notes version of The Power of Industrial Brands. “This book was written to show that branding is as appropriate for a company pressing metal pieces as it is for Pepsi-Cola.” – Paul Hague