If you have read any of my blog, you know I promote inbound marketing for industrial. I often begin my argument with something like, “Your industrial buyer’s behavior has changed”.
Or…”Your industrial buyer starts the traditional buyer’s journey with search…you greet them with great content.”
Or…”One of the best ways to improve your industrial brand is by producing quality, helpful content that greets your online prospects.”
All valid arguments.
However, it just hit me today at I watched the CBS Morning News.
Probably the best and most valid reason to engage inbound marketing for industrial is the fact that your baby-boomer buyer is now replaced by the largest working demographic…the millennials.
80 million of them, according to the US Census.