I had the fortunate opportunity to speak with David Meerman Scott when he was in Kalamazoo a while back. David is the best-selling author of The New Rules of Marketing & PR and also The New Rules of Sales & Service. David is also a keynote speaker for dozens of events…focused on the changing dynamics of marketing. More specifically, the changing behavior of your industrial buyer.
While in Kalamazoo, David was kind enough to endorse my e-book , The Essential Guide to Industrial Marketing…The Inbound Way.
I then introduced David to my friend, Bruce McDuffee from Manufacturing Marketing Institute. David was kind enough to be interviewed by Bruce for his popular podcasts.
(Who said networking does not work?)
Anyway…if you want to create a competitive advantage in your industrial niche using industrial content marketing, please listen to Bruce and David discuss the New Rules of Sales & Marketing in Manufacturing….plus, find out how NewsJacking works for the B2B manufacturing market.