Many times my business peers accuse me of just promoting content or inbound marketing for an industrial marketing strategy.
I guess that is the hazard of passion.
You bet…I am excited about inbound marketing for industrial, but I have never advocated JUST inbound marketing as the only channel to market.
I am excited about the early adaptors of inbound marketing for my industrial marketing friends. Long term, a coherent inbound marketing strategy can build a significant competitive advantage…or, as I call it, a “digital moat”.
However, inbound marketing alone will not provide sustainable marketing success.