It seems as if all you hear about in industrial marketing departments is, “We have to get involved with content marketing…Joe Competitor is eating our lunch with some great content on his website”. (i.e. content marketing: blogs, white papers, ebooks, webinars, podcasts, etc.)
OK…so you assume that Joe Competitor is taking some of your online exposure and leads. It is time to get serious about content marketing or inbound marketing for industrial, as some call it.
Here is why you should outsource your industrial content marketing: