Have you ever really thought about your industrial brand? I have.
Just yesterday, I reviewed nine boring industrial websites. We are doing an inbound marketing project for a local industrial supplier. A critical component of an effective inbound marketing initiative is monitoring the online competition. (Once we start these projects, it is so much fun to watch them squirm.)
Talk about boring. Even the websites that were graphically superior, were boring. All of them said, “Here, we provide these products…you want to buy some?”