Back in the old days, January 2014, I promoted a SlideShare by Bruce McDuffee and said in that blog post, a “top-level strategy and critical changes CEO’s need to make right now.”
I believe the changes Bruce recommends are more urgent than ever.
This past August, Bruce updated his brilliant presentation.
Whether you call it knowledge marketing, content marketing or inbound markeing….I would recommend every industrial marketer, manufacturer or industrial supplier take Bruce’s, sage, advice. Industrial marketing needs to change.
As ‘ol Albert used to say, “Insanity is defined as doing the same thing over and over again and expecting different results.”