If you know me and read this blog, you know I am big fan of Seth Godin, the “Godfather of modern marketing”. Seth’s principles of permission marketing, (His 3rd and breakthrough book was Permission Marketing) helps, thick-skulled, industrial marketers understand that our marketing should be anticipated and NOT interruptive. This basic theme resonates in almost every marketing brain dump today. And…it should resonate in every B2B industrial marketing department. Not because Seth says so. Not because I say so. Because your prospect says so.
Google has retrained your prospect when it comes to sourcing industrial products. Now you need to retrain your industrial marketing strategy.
What’s the best way to do that?