Can Wix, Foursquare, etc. Satisfy Your Online Industrial Marketing Needs?

Online content management systems such as Wix.com make building a web site easier than ever. Are they right for the industrial marketer?

content management systemsI recently was ask by a prospect, “Why can’t I just use Wix.com to create my own web site?”.

I thought and replied, “Good question”. If this prospect has that question, then it is safe to say that others are thinking the same. I also thought, “That would make a great blog post”.

First, let us look under the hood of Wix.com and see what you get with a, “free”, online content management system or web-builder.

With the help from my friend and E-business marketing major at the Haworth School of Business at WMU, Joe Williams, we address the subject of inexpensive content management systems as they apply to industrial marketing. Continue reading “Can Wix, Foursquare, etc. Satisfy Your Online Industrial Marketing Needs?”

Industrial Marketers…Learn Linkedin From the Experts for FREE

Linkedin is a powerful bullhorn for your industrial blog. Learn how to use Linkedin this FREE marketing guide, Learning Linkedin from the Experts.

linkedin rolodexI have been encouraging our industrial customers for more than two years to build a corporate Linkedin “Profile”. I have encouraged them to embrace Linkedin as an efficient channel to industrial buyers…especially the younger ones.

The primary reason to use Linkedin is to “publish” your company’s blog posts. You do have a corporate blog, don’t you? As someone said recently, “A blog post is the fire, social media is the gasoline.” David Meerman Scott in his best-selling book, The New Rules of Marketing & PR, says, “Social media sure beats traditional advertising to get the word out.”

In an effort to get more marketers to leverage the industrial lead-generation-machine the web has given them, we are releasing Learning Linkedin from the Experts with help from our friends at HubSpot.

 Learning Linkedin from the Experts

DOWNLOAD now, Learning Linkedin from the Experts Continue reading “Industrial Marketers…Learn Linkedin From the Experts for FREE”