# 1-NO PASSION:
As in any endeavor, it certainly helps to have passion if you are to succeed. So it is with marketing automation for industrial marketers.
Marketing automation is one those new shiny objects that attracts so many. Just the phrase, “marketing automation” sounds euphoric to a busy industrial marketer.
Almost without exception, most industrial business owners struggle with marketing in general. They all tell me so. So…when a new strategy includes “marketing automation”, their entrepreneurial brain shifts into overdrive.
The panacea they think it could be…it is not. Continue reading “6 Screw-ups Industrial Marketers Make Using Marketing Automation”