I was at a good customer several weeks ago. This particular customer was not happy with their keyword rankings on the search engine return page. On several occasions over the past two years we had urged them to create more content. We explained, increasingly Google wants more product/industry-related content. Like many businesses they were too busy running their business to think about “content marketing” or “inbound marketing”.
I realized during my conversations with this successful, third generation, company they had no idea what I meant when I urged them to “create more content”
Sort of like telling a Nun how good sex is. There is simply no experience to relate to.
So it is with many B2B industrial companies. Continue reading “How Does B2B Industrial Marketing Create a Content/Inbound Marketing Culture?”